Senior web development
Full-stack delivery with deep WordPress experience
I combine full-stack product delivery with deep WordPress/PHP experience, React-powered interfaces, e-commerce systems, and hands-on production operations. I’m strongest when a team needs someone who can turn business requirements into maintainable web solutions and support the result reliably after launch.
12+ years Professional web development
10+ years WordPress experience
5+ years Custom plugin development
3+ years Gutenberg/FSE and React
Full-stack web products and integrations
PHP, JavaScript, React, Laravel, MySQL, REST APIs, custom data models, payment integrations, operational workflows, and responsive interfaces.
WordPress and e-commerce engineering
Custom business plugins, custom themes, Gutenberg blocks, Full Site Editing, React-powered editing interfaces, WooCommerce, content models, and production maintenance.
Production delivery
Requirements clarification, technical planning, estimation, manual deployment, performance optimization, validation, WordPress security practices, troubleshooting, backups, logs, and uptime monitoring.
Team delivery
Task allocation, code review, mentoring, technical support, cross-functional coordination, and delivery-quality ownership within clearly defined role boundaries.
PHPJavaScriptReactLaravelPhalconMySQLREST APIsWordPressCustom PluginsGutenbergFSEWooCommerceCloudflare
Professional experience
Career Impact
Hands-on delivery across full-stack products, e-commerce, WordPress, and production systems.
Freelance
Freelance Web Developer
2025 - Present
- Own technical delivery for freelance web projects, working directly with clients from requirements clarification and technical planning through implementation, deployment, and production support.
- Build full-stack and WordPress solutions with custom plugins, data models, React-powered Gutenberg blocks, responsive interfaces, and production integrations, demonstrated through Lilo Studio and In Văn An.
- Collaborate with design teams on most engagements while independently planning, designing, developing, and deploying Lilo Studio end to end.
B-CREATE VIET NAM
Senior Web Developer
2019 - 2025
- Served as the primary technical owner for projects delivered to Vietnam-based clients, covering technical planning, implementation coordination, deployment, troubleshooting, and production support.
- Contributed as a senior developer to projects transferred from B-CREATE Japan under designated team leaders, working across a three-person WordPress team and a four-person frontend team.
- Built custom WordPress themes, business-logic plugins, Gutenberg blocks, backend functionality, and responsive interfaces.
- Contributed to Design Studio Doors in 2020-2021, independently built and handed over the B-CREATE Japan corporate website in 2022, and delivered Ferret One frontend work in 2024-2025.
- Estimated work, reviewed code, mentored developers, maintained the existing B-CREATE Vietnam corporate website, and supported manual deployment, performance optimization, and production troubleshooting.
Nguyễn Kim
Senior Web Developer
2017 - 2018
- Developed and integrated PHP/MySQL systems and APIs within the Marketing department, supporting an e-commerce platform with 10,000+ products and approximately VND 4 billion in daily sales volume.
- Integrated MoMo and OnePay payment methods and connected existing promotion and sales workflows across multiple internal systems.
- Built SEO, reporting, and marketing operations tools, while mentoring two new team members and providing technical support across the development team.
247Express
Senior Web Developer
2016 - 2017
- Contributed as a team developer to refactoring PMS, the company's core shipment-management platform, helping centralize web-based operations across cumulative data volumes of millions of shipment records.
- Independently designed and developed the public company website, serving as its sole designer for the user interface and supporting graphic assets.
- Delivered shipment tracking and a map-based agent and dealer directory using Laravel, PHP, MySQL, and REST APIs, then supported the website in production.
Elenberg Fraser
Full-Stack Developer
2015 - 2016
- Joined as an early IT team member and contributed to the technical setup and full-stack modules of an early-stage building management platform using PHP, Phalcon, MySQL, and REST APIs.
- Later took on developer team leadership responsibilities within a five-person cross-functional delivery team, handling task allocation, technical support, code review, mentoring, and delivery quality.
- Worked in an Agile Scrum environment alongside separate Technical Manager, PO, PM, and Scrum coordination roles, leading developer execution while coordinating the designer's tasks and progress.
ALLGROW LABO Co., Ltd.
Frontend Leader
2014 - 2015
- Led five frontend developers and coordinated one Vietnamese designer, translating requirements from Japanese managers into clear tasks and tracking delivery progress.
- Improved delivery for Japanese e-commerce projects on Rakuten and EC-CUBE through estimation, task allocation, code review, mentoring, and reusable frontend components.
- Contributed hands-on frontend implementation and produced web mockups when projects required additional design support.
Co-founder project · 2012 - 2016
TrangExpress
Co-founder / WordPress Developer
Co-founded TrangExpress as an independent side project in 2012 and participated in its operation for approximately four years. Customized the WordPress website and supported content management, on-page SEO, hosting, maintenance, and daily technical operations.
Recent projects
Case Studies
A growing collection of recent projects, updated over time to reflect current work and production experience.
WordPress FSECustom BlocksReactGSAPCloudflare R2
A creative-studio portfolio independently planned, designed, developed, deployed, and managed with a custom WordPress FSE architecture.
Role and ownership
Owned the work end to end: design, content structure, custom theme and block development, interactions, deployment, and server management.
Technical highlights
- Built a custom WordPress FSE theme and reusable blocks.
- Created custom content types and React-powered block interfaces.
- Designed GSAP motion around a maintainable content-editing experience.
- Delivered static assets through Cloudflare R2.
Outcome
Delivered the public portfolio end to end, including its content structure, custom editing experience, motion system, deployment, and server management.
WordPressGutenbergReactResponsive Web Development
A public WordPress project using React-powered Gutenberg blocks and responsive frontend delivery.
Role and ownership
Owned the complete technical delivery, from requirements clarification and technical planning through implementation, deployment, and production support, while collaborating on design and content requirements.
Technical highlights
- Built React-powered Gutenberg blocks for reusable page content.
- Delivered responsive frontend behavior across device sizes.
- Deployed the website and supported it in production.
Outcome
Delivered a responsive public website with React-powered Gutenberg blocks that support maintainable content updates and ongoing production use.